MUSIC MARKETING

In the music marketing project that we completed, we were given three songs to choose from and using the chosen song we had to create our own band name. Once we chose the song and a name, we researched the genre and ways in which other bands of that genre market. After that we were assigned to show the ways in which we will market the band using different marketing techniques and also make a music video for our song. After we completed all of our research we presented our marketing plan to the class.

When researching for this project we had to look into the genre of our chosen song and find ways in which bands that fall into that genre market to help give us some ideas on how we will market our band. Researching different genres of the songs we were given to chose from led us to find the song and genre that we like the most and work from there.

My group members and I decided to market our band through social media including Instagram, Twitter, Facebook and a website dedicated to our band, House of Cards. On Instagram our marketing goal included sponsored posts and stories, on Twitter we used promoted tweets and on Facebook we posted about live events so that fans are aware and can RSVP. The use of social media to market helps become the band known by the target audience who mainly uses these social media platforms.

In this project, I learned more about editing and shooting videos which will help me with my film opening for my portfolio project. I learned that there must be multiple shots taken in order to find that perfect shot and how to manipulate videos in order to fit in the video I am editing. Using the different shots I experimented with for the music video will help me when I am filming my film opening making it more successful.